"How to Chop an Onion" was the first SEO Cooking episode we filmed, and as we only had one professional filmmaker among us, so there were some growing pains. And while the chopping-level camera in plain view was a bit of an oversight, it was the inexplicable failure of multiple microphones to pick up the dialog that rendered much of the video unusable.
Why should you care? Well, first of all you were spared the agony of watching me chop a lot more than an onion: I went on to demonstrate the same chopping technique on garlic, ginger, tomatoes and even a rutabaga. I really doubt this footage, if restored, would have resulted in a Emmy nomination for this episode.
On the other hand, by not showing you how this method of chopping onions could be applied to other things, the main point of the episode was sort of lost.
Once you know how to chop an onion efficiently, you can chop all sorts of other things efficiently. It's a technique that, once learned, is applicable to all sorts of chopping, dicing and mincing tasks.
The same principle holds true for keyword targeting. When you learn how to apply keyword targeting for one site, you've learned something that's applicable to virtually anything indexable optimization target. Whether you're optimizing an ecommerce site that sells shoes, or trying to increase search visibility for blog that predicts the world will end in 2020, or helping to propel your mother's fabulous Italian recipes to the top of the SERPs, you'll certainly be better off knowing what keywords you're targeting than not.
So there you have it: master onion chopping, get good at keyword targeting, and remember to do the occasional sound check if you're loopy enough to make SEO instructional videos in the kitchen.